There’s something quite transfixing – almost hypnotic – when it comes to looking at the latest brand figures for spirits around the world. You cannot stop. More particularly so as there seems to be so much cause for celebration in the 2011 round-up. There’s Johnnie Walker scotch whisky on an incredible 18 million cases; the Irish whiskey Jameson’s posting a 20%-plus increase and now nudging the 4 million case-mark, well I could go on, and on. But one result has really warmed the cockles of my heart – and that’s William Grant’s single malt scotch whisky Glenfiddich.